Ray Cao, a serial entrepreneur at age 29, says he made numerous mistakes before starting Toronto-based Exact Media in 2013. The company puts marketing flyers and product samples like Crest White Strips and L'Oreal cosmetics inside e-commerce packages that already contain other goods, collecting revenue from the sample providers and paying e-tailers to deliver the samples.
The Airbnb Of Marketing: Ray Cao Explains How Exact Media Is Trying To Reinvent Direct-Mail
Forbes - 8 Aug 2016 21:15
Ray Cao, a serial entrepreneur at age 29, says he made numerous mistakes before starting Toronto-based Exact Media in 2013. The company puts marketing flyers and product samples like Crest White Strips and L'Oreal cosmetics inside e-commerce packages that already contain other goods, collecting revenue from the sample providers and paying e-tailers to deliver the samples.
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